I found this article on POV’s Documentary Blog “Six Golden Rules for Filmmakers on Social Media” It answers a lot of questions that I had as filmmaker…ie “What’s the best way to ensure a successful online fundraising campaign? How do I self-distribute, or digitally distribute my film well? What should I post on my Facebook page as opposed to my Twitter feed? What if I’m not on Twitter?”
“Engage your audience”
Here are six golden rules, (full descriptions here http://www.pbs.org/pov/blog/news/2012/04/6-golden-rules-for-filmmakers-on-social-media/)
1) Be a person.
2) Join the conversation.
3) Try transmedia.
4) Fish where the fish are.
5) Don’t sell something people can’t buy.
6) Ask your audience.