I found this article on POV’s Documentary Blog  “Six Golden Rules for Filmmakers on Social Media” It answers a lot of questions that I had as filmmaker…ie “What’s the best way to ensure a successful online fundraising campaign? How do I self-distribute, or digitally distribute my film well? What should I post on my Facebook page as opposed to my Twitter feed? What if I’m not on Twitter?”

“Engage your audience”

Here are six golden rules, (full descriptions here http://www.pbs.org/pov/blog/news/2012/04/6-golden-rules-for-filmmakers-on-social-media/)

1) Be a person.

2) Join the conversation.

3) Try transmedia.

4) Fish where the fish are.

5) Don’t sell something people can’t buy.

6) Ask your audience.

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